{"id":14200,"date":"2023-01-22T14:08:19","date_gmt":"2023-01-22T14:08:19","guid":{"rendered":"https:\/\/blog.mergerscorp.com\/?p=14200"},"modified":"2026-04-11T19:11:11","modified_gmt":"2026-04-11T19:11:11","slug":"%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%ad%d8%b3%d8%a7%d8%a8-%d8%aa%d9%82%d9%8a%d9%8a%d9%85-saas-%d8%a7%d9%84%d8%ae%d8%a7%d8%b5","status":"publish","type":"post","link":"https:\/\/blog.mergerscorp.com\/ar\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%ad%d8%b3%d8%a7%d8%a8-%d8%aa%d9%82%d9%8a%d9%8a%d9%85-saas-%d8%a7%d9%84%d8%ae%d8%a7%d8%b5\/","title":{"rendered":"\u0643\u064a\u0641\u064a\u0629 \u062d\u0633\u0627\u0628 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0643\u062e\u062f\u0645\u0629 \u062e\u0627\u0635\u0629 SaaS"},"content":{"rendered":"
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\u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u062a\u0642\u062f\u064a\u0631 \u062a\u0642\u064a\u064a\u0645 \u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0643\u062e\u062f\u0645\u0629 SaaS\u060c \u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0648\u0636\u0639\u0647\u0627 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631. \u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u062a\u0643\u0648\u0646 \u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0643\u062e\u062f\u0645\u0629 SaaS \u0647\u064a \u0637\u0631\u064a\u0642\u0629 \u0644\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0648\u062a\u0631\u062e\u064a\u0635\u0647\u0627 \u062d\u064a\u062b \u064a\u062a\u0645 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u060c \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0634\u0631\u0627\u0626\u0647\u0627 \u0648\u062a\u062b\u0628\u064a\u062a\u0647\u0627 \u0639\u0644\u0649 \u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0643\u0645\u0628\u064a\u0648\u062a\u0631 \u0627\u0644\u0641\u0631\u062f\u064a\u0629. <\/p>\n

\u0647\u0646\u0627\u0643 \u0639\u0644\u0649 \u0648\u062c\u0647 \u0627\u0644\u062e\u0635\u0648\u0635 4 \u0639\u0646\u0627\u0635\u0631 \u064a\u062c\u0628 \u0623\u062e\u0630\u0647\u0627 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631:<\/p>\n

    \n
  1. \u062d\u062c\u0645 \u0627\u0644\u0635\u0641\u0642\u0629 (ARR \/ \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0633\u0646\u0648\u064a\u0629 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629)<\/li>\n
  2. \u0627\u0644\u0632\u062e\u0645 (\u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0645\u0648 \u0648\u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0633\u0646\u0648\u064a \u0627\u0644\u0645\u0631\u0643\u0628)<\/li>\n
  3. \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\/\u0627\u0644\u062e\u062f\u0645\u0627\u062a (\u0635\u0627\u0641\u064a \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a\/\u0635\u0627\u0641\u064a \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a)<\/li>\n
  4. \u0627\u0644\u0631\u0628\u062d\u064a\u0629 (\u0627\u0644\u0647\u0627\u0645\u0634 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a)<\/li>\n<\/ol>\n
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    \u0627\u0644\u0639\u0646\u0635\u0631 \u0631\u0642\u0645 1: \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0633\u0646\u0648\u064a \u0627\u0644\u0645\u062a\u0643\u0631\u0631 \u0623\u0648 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0633\u0646\u0648\u064a\u0629 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629<\/strong><\/h3>\n

    \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0633\u0646\u0648\u064a\u0629 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629 (ARR) \u0647\u0648 \u0639\u0646\u0635\u0631 \u064a\u0648\u0636\u062d \u0645\u0642\u062f\u0627\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062a\u0648\u0642\u0639\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629 \u0643\u0644 \u0639\u0627\u0645 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u064a\u0646 \u0644\u062f\u064a\u0647\u0627. \u0648\u064a\u062a\u0645 \u062d\u0633\u0627\u0628\u0647 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0634\u0647\u0631\u064a (MRR) \u0623\u0648 \u0633\u0646\u0648\u064a (ARR). <\/p>\n

    \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0645\u0639\u0627\u062f\u0644\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062d\u0633\u0627\u0628 \u0645\u0639\u062f\u0644 \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0633\u0646\u0648\u064a:<\/p>\n

    ARR = (\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0645\u0646 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 + \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0633\u0646\u0648\u064a\u0629 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629 \u0645\u0646 \u062a\u062f\u0641\u0642\u0627\u062a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629 \u0623\u0648 \u0627\u0644\u062a\u0631\u0642\u064a\u0627\u062a) \u0645\u0637\u0631\u0648\u062d\u064b\u0627 \u0645\u0646\u0647\u0627 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0641\u0642\u0648\u062f\u0629 \u0645\u0646 \u0627\u0644\u0625\u0644\u063a\u0627\u0621\u0627\u062a.<\/strong><\/p>\n

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    \u0627\u0644\u0639\u0646\u0635\u0631 \u0631\u0642\u0645 2: \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0645\u0648<\/strong><\/h3>\n

    \u062a\u0634\u064a\u0631 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0645\u0648 \u0625\u0644\u0649 \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u062a\u063a\u064a\u0631 \u0641\u064a \u0645\u062a\u063a\u064a\u0631 \u0645\u0639\u064a\u0646 \u062e\u0644\u0627\u0644 \u0641\u062a\u0631\u0629 \u0632\u0645\u0646\u064a\u0629 \u0645\u062d\u062f\u062f\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0645\u0648 \u0645\u0648\u062c\u0628\u0629 \u0623\u0648 \u0633\u0627\u0644\u0628\u0629\u060c \u0627\u0639\u062a\u0645\u0627\u062f\u064b\u0627 \u0639\u0644\u0649 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u062d\u062c\u0645 \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u064a\u062a\u0632\u0627\u064a\u062f \u0623\u0648 \u064a\u062a\u0646\u0627\u0642\u0635 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a. <\/p>\n<\/div>\n

    \n

    \u0627\u0644\u0639\u0646\u0635\u0631 \u0631\u0642\u0645 3: <\/strong>\u0635\u0627\u0641\u064a \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u062c\u0632\u0629 (NRR)
    \n<\/strong><\/h3>\n

    \u064a\u0645\u062b\u0644 \u0635\u0627\u0641\u064a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u062c\u0632\u0629 \u0623\u0648 \u0635\u0627\u0641\u064a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0641\u0638 \u0628\u0647\u0627 \u0643\u064a\u0641 \u0633\u062a\u062a\u063a\u064a\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0625\u0630\u0627 \u0644\u0645 \u064a\u062a\u0645 \u0625\u062c\u0631\u0627\u0621 \u0645\u0628\u064a\u0639\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629.<\/p>\n

    \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0627\u0644\u0635\u064a\u063a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062d\u0633\u0627\u0628 \u0635\u0627\u0641\u064a \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a:<\/p>\n

    \u0635\u0627\u0641\u064a \u0645\u0639\u062f\u0644 \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0635\u0627\u0641\u064a = [\u0645\u0639\u062f\u0644 \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0635\u0627\u0641\u064a \u0641\u064a \u0628\u062f\u0627\u064a\u0629 \u0627\u0644\u0641\u062a\u0631\u0629 + \u0627\u0644\u062a\u0631\u0642\u064a\u0627\u062a – \u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a – \u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a – \u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0627\u0644\u0645\u062a\u062a\u0627\u0644\u064a\u0629] \/ \u0645\u0639\u062f\u0644 \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0635\u0627\u0641\u064a \u0641\u064a \u0628\u062f\u0627\u064a\u0629 \u0627\u0644\u0641\u062a\u0631\u0629<\/b><\/p>\n

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    \u0627\u0644\u0639\u0646\u0635\u0631 \u0631\u0642\u0645 4: <\/strong> \u0627\u0644\u0647\u0627\u0645\u0634 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a<\/strong><\/h3>\n

    \u064a\u0633\u0627\u0648\u064a \u0627\u0644\u0647\u0627\u0645\u0634 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0635\u0627\u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0637\u0631\u0648\u062d\u064b\u0627 \u0645\u0646\u0647 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0645\u0628\u0627\u0639\u0629.<\/p>\n

    \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0627\u0644\u0645\u0639\u0627\u062f\u0644\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062d\u0633\u0627\u0628 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0647\u0627\u0645\u0634:<\/p>\n

    \u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a = [\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a – \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0645\u0628\u0627\u0639\u0629] \/ \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a<\/b><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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    \u0645\u0639\u0627\u062f\u0644\u0629 \u062a\u0642\u064a\u064a\u0645 SAAS<\/strong><\/h3>\n

    \u0645\u0639\u0627\u062f\u0644\u0629 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0643\u062e\u062f\u0645\u0629 = 10 \u00d7 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0633\u0646\u0648\u064a\u0629 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629 \u00d7 \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0645\u0648 \u00d7 \u0635\u0627\u0641\u064a \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a<\/strong><\/p>\n

    \u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0630\u0644\u0643:<\/em><\/p>\n

    \u0644\u0646\u0641\u062a\u0631\u0636 \u0623\u0646 \u0634\u0631\u0643\u0629 SaaS \u062a\u062d\u0642\u0642 \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0633\u0646\u0648\u064a\u0629 \u0645\u062a\u0643\u0631\u0631\u0629 \u0628\u0642\u064a\u0645\u0629 10 \u0645\u0644\u0627\u064a\u064a\u0646 \u062f\u0648\u0644\u0627\u0631 \u0623\u0645\u0631\u064a\u0643\u064a \u0648\u062a\u0646\u0645\u0648 \u0628\u0646\u0633\u0628\u0629 70% \u0633\u0646\u0648\u064a\u064b\u0627 \u0645\u0639 \u0645\u0639\u062f\u0644 \u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0635\u0627\u0641\u064a\u0629 \u0628\u0646\u0633\u0628\u0629 110%.<\/em><\/p>\n

    \u064a\u0635\u0644 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0625\u0644\u0649 77 \u0645\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631\u060c \u0623\u064a \u0645\u0636\u0627\u0639\u0641 7.7 \u0645\u0631\u0629.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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