{"id":12625,"date":"2023-01-22T16:27:32","date_gmt":"2023-01-22T16:27:32","guid":{"rendered":"http:\/\/blog.mergerscorp.com\/?p=12625"},"modified":"2026-04-11T19:11:06","modified_gmt":"2026-04-11T19:11:06","slug":"como-calcular-la-valoracion-de-un-saas-privado","status":"publish","type":"post","link":"https:\/\/blog.mergerscorp.com\/es\/como-calcular-la-valoracion-de-un-saas-privado\/","title":{"rendered":"C\u00f3mo calcular la valoraci\u00f3n de un SaaS privado"},"content":{"rendered":"
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A la hora de estimar la valoraci\u00f3n del negocio SaaS, hay que tener en cuenta muchos elementos. Tradicionalmente, un negocio SaaS es un m\u00e9todo de entrega y concesi\u00f3n de licencias de software en el que se accede al software en l\u00ednea a trav\u00e9s de una suscripci\u00f3n, en lugar de comprarlo e instalarlo en ordenadores individuales. <\/p>\n

En particular, hay que tener en cuenta 4x elementos:<\/p>\n

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  1. Tama\u00f1o del acuerdo (ARR \/ Ingresos anuales recurrentes)<\/li>\n
  2. Impulso (Tasa de crecimiento y TCAC)<\/li>\n
  3. Calidad de los productos\/servicios (NRR \/ Retenci\u00f3n de ingresos netos)<\/li>\n
  4. Rentabilidad (Margen Bruto)<\/li>\n<\/ol>\n
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    Elemento n\u00ba 1: ARR o Ingresos Recurrentes Anuales<\/strong><\/h3>\n

    Los ingresos recurrentes anuales (ARR) son un elemento que muestra cu\u00e1ntos ingresos recurrentes puede esperar la empresa cada a\u00f1o en funci\u00f3n de su base de suscriptores. Se calcula sobre una base mensual (MRR) o anual (ARR). <\/p>\n

    He aqu\u00ed una f\u00f3rmula b\u00e1sica para calcular el ARR:<\/p>\n

    ARR = (Ingresos totales por suscripci\u00f3n + ingresos recurrentes anuales de otras fuentes de ingresos (por ejemplo, complementos o actualizaciones) menos los ingresos perdidos por cancelaciones.<\/strong><\/p>\n

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    Elemento n\u00ba 2: Tasa de crecimiento<\/strong><\/h3>\n

    Las tasas de crecimiento se refieren al cambio porcentual de una variable concreta en un periodo de tiempo determinado. Las tasas de crecimiento pueden ser positivas o negativas, dependiendo de si el tama\u00f1o de la variable aumenta o disminuye con el tiempo. <\/p>\n<\/div>\n

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    Elemento n\u00ba 3: <\/strong>Retenci\u00f3n de Ingresos Netos (RIN)
    \n<\/strong><\/h3>\n

    NRR o Retenci\u00f3n Neta de Ingresos representa c\u00f3mo cambiar\u00edan los ingresos si no se realizaran ventas adicionales.<\/p>\n

    A continuaci\u00f3n, la f\u00f3rmula b\u00e1sica para calcular la Retenci\u00f3n de Ingresos Netos:<\/p>\n

    NRR = [ARR al inicio del periodo + Ascensos – Descensos – Churn] \/ ARR al inicio del periodo<\/b><\/p>\n

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    Elemento n\u00ba 4: <\/strong> Margen bruto<\/strong><\/h3>\n

    El margen bruto equivale a las ventas netas menos el coste del servicio vendido.<\/p>\n

    A continuaci\u00f3n encontrar\u00e1s la f\u00f3rmula b\u00e1sica para calcular el Margen Bruto:<\/p>\n

    Margen bruto = [Ingresos – Coste del servicio vendido] \/ Ingresos<\/b><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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    La f\u00f3rmula de valoraci\u00f3n SAAS<\/strong><\/h3>\n

    F\u00f3rmula de valoraci\u00f3n SaaS = 10 x Ingresos recurrentes anuales x Tasa de crecimiento x Retenci\u00f3n de ingresos netos<\/strong><\/p>\n

    Ejemplo:<\/em><\/p>\n

    Supongamos que una empresa de SaaS genera 10 millones de d\u00f3lares anuales de ingresos recurrentes y crece a un ritmo del 70% anual, con una tasa de retenci\u00f3n de ingresos netos del 110%.<\/em><\/p>\n

    La valoraci\u00f3n asciende a 77 millones de d\u00f3lares, un m\u00faltiplo de 7,7 veces.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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    Otros factores que pueden tenerse en cuenta al calcular una valoraci\u00f3n pueden ser:<\/p>\n

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    • Calidad del equipo directivo<\/li>\n
    • Valor de la propiedad intelectual<\/li>\n
    • Relaci\u00f3n CAC:LTV<\/li>\n
    • Periodo de amortizaci\u00f3n<\/li>\n
    • Deudas<\/li>\n
    • Clientes GEO<\/li>\n
    • Concentraci\u00f3n de clientes<\/li>\n
    • An\u00e1lisis de mercado<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

      A la hora de estimar la valoraci\u00f3n del negocio SaaS, hay que tener en cuenta muchos elementos. Tradicionalmente, un negocio SaaS es un m\u00e9todo de entrega y concesi\u00f3n de licencias de software en el que se accede al software en l\u00ednea a trav\u00e9s de una suscripci\u00f3n, en lugar de comprarlo e instalarlo en ordenadores individuales. […]<\/p>\n","protected":false},"author":823,"featured_media":11494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[624],"tags":[],"class_list":{"0":"post-12625","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-valoraciones-y-financiacion-de-empresas"},"yoast_head":"\nC\u00f3mo calcular la valoraci\u00f3n de un negocio SaaS: ARR, crecimiento y NRR explicados | MergersCorp M&A International<\/title>\n<meta name=\"description\" content=\"\u00bfC\u00f3mo calcular el coste de una empresa privada de SaaS? \u00bfCu\u00e1l es el coste de una empresa SaaS? \u00bfC\u00f3mo calcular el coste de una empresa SAAS?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mergerscorp.com\/es\/como-calcular-la-valoracion-de-un-saas-privado\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo calcular la valoraci\u00f3n de un SaaS privado\" \/>\n<meta property=\"og:description\" content=\"\u00bfC\u00f3mo calcular el coste de una empresa privada de SaaS? 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