{"id":14873,"date":"2023-01-22T13:27:16","date_gmt":"2023-01-22T13:27:16","guid":{"rendered":"https:\/\/blog.mergerscorp.com\/?p=14873"},"modified":"2026-04-11T19:11:12","modified_gmt":"2026-04-11T19:11:12","slug":"comment-calculer-une-evaluation-saas-privee","status":"publish","type":"post","link":"https:\/\/blog.mergerscorp.com\/fr\/comment-calculer-une-evaluation-saas-privee\/","title":{"rendered":"Comment calculer l’\u00e9valuation d’un logiciel-service priv\u00e9 ?"},"content":{"rendered":"
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Lorsqu’il s’agit d’estimer la valeur d’une entreprise SaaS, de nombreux \u00e9l\u00e9ments doivent \u00eatre pris en consid\u00e9ration. Traditionnellement, une entreprise SaaS est une m\u00e9thode de fourniture de logiciels et de licences dans laquelle le logiciel est accessible en ligne par le biais d’un abonnement, plut\u00f4t qu’achet\u00e9 et install\u00e9 sur des ordinateurs individuels. <\/p>\n

Il y a notamment 4 \u00e9l\u00e9ments \u00e0 prendre en consid\u00e9ration :<\/p>\n

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  1. Taille de l’op\u00e9ration (ARR \/ revenu annuel r\u00e9current)<\/li>\n
  2. Dynamique (taux de croissance et CAGR)<\/li>\n
  3. Qualit\u00e9 des produits\/services (NRR \/ Net Revenue Retention)<\/li>\n
  4. Rentabilit\u00e9 (marge brute)<\/li>\n<\/ol>\n
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    \u00c9l\u00e9ment n\u00b0 1 : Recettes annuelles r\u00e9currentes (ARR)<\/strong><\/h3>\n

    Le chiffre d’affaires annuel r\u00e9current (ARR) est un \u00e9l\u00e9ment indiquant le montant du chiffre d’affaires r\u00e9current auquel l’entreprise peut s’attendre chaque ann\u00e9e sur la base de sa base d’abonn\u00e9s. Il est calcul\u00e9 sur une base mensuelle (MRR) ou annuelle (ARR). <\/p>\n

    Voici une formule de base pour calculer l’ARR :<\/p>\n

    ARR = (recettes globales provenant de l’abonnement + recettes annuelles r\u00e9currentes provenant d’autres sources de revenus (par exemple des modules compl\u00e9mentaires ou des mises \u00e0 niveau) moins les recettes perdues en raison des annulations.<\/strong><\/p>\n

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    \u00c9l\u00e9ment n\u00b0 2 : taux de croissance<\/strong><\/h3>\n

    Les taux de croissance font r\u00e9f\u00e9rence au pourcentage de variation d’une variable sp\u00e9cifique au cours d’une p\u00e9riode donn\u00e9e. Les taux de croissance peuvent \u00eatre positifs ou n\u00e9gatifs, selon que la taille de la variable augmente ou diminue au fil du temps. <\/p>\n<\/div>\n

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    \u00c9l\u00e9ment n\u00b0 3 : <\/strong>Maintien du revenu net (NRR)
    \n<\/strong><\/h3>\n

    Le NRR (Net Revenue Retention) repr\u00e9sente l’\u00e9volution du chiffre d’affaires si aucune vente suppl\u00e9mentaire n’\u00e9tait r\u00e9alis\u00e9e.<\/p>\n

    Vous trouverez ci-dessous la formule de base pour calculer le taux de r\u00e9tention des recettes nettes :<\/p>\n

    NRR = [ARR en d\u00e9but de p\u00e9riode + Upgrades – Downgrades – Churn] \/ ARR en d\u00e9but de p\u00e9riode<\/b><\/p>\n

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    \u00c9l\u00e9ment n\u00b0 4 : <\/strong> Marge brute<\/strong><\/h3>\n

    La marge brute correspond aux ventes nettes moins le co\u00fbt des services vendus.<\/p>\n

    Vous trouverez ci-dessous la formule de base pour calculer la marge brute :<\/p>\n

    Marge brute = [Recettes – Co\u00fbt des services vendus] \/ Recettes<\/b><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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    La formule d’\u00e9valuation SAAS<\/strong><\/h3>\n

    Formule d’\u00e9valuation SaaS = 10 x revenus r\u00e9currents annuels x taux de croissance x r\u00e9tention des revenus nets<\/strong><\/p>\n

    Exemple :<\/em><\/p>\n

    Supposons qu’une soci\u00e9t\u00e9 SaaS g\u00e9n\u00e8re un chiffre d’affaires annuel r\u00e9current de 10 millions de dollars, qu’elle conna\u00eet une croissance de 70 % par an et que son taux de r\u00e9tention du chiffre d’affaires net est de 110 %.<\/em><\/p>\n

    L’\u00e9valuation s’\u00e9l\u00e8ve \u00e0 77 millions de dollars, soit un multiple de 7,7.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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    D’autres facteurs peuvent \u00eatre pris en compte dans le calcul d’une \u00e9valuation :<\/p>\n

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    • Qualit\u00e9 de l’\u00e9quipe de direction<\/li>\n
    • Valeur de la propri\u00e9t\u00e9 intellectuelle<\/li>\n
    • Ratio CAC:LTV<\/li>\n
    • P\u00e9riode de r\u00e9cup\u00e9ration<\/li>\n
    • Dettes<\/li>\n
    • Clients GEO<\/li>\n
    • Concentration de la client\u00e8le<\/li>\n
    • Analyse du march\u00e9<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

      Lorsqu’il s’agit d’estimer la valeur d’une entreprise SaaS, de nombreux \u00e9l\u00e9ments doivent \u00eatre pris en consid\u00e9ration. Traditionnellement, une entreprise SaaS est une m\u00e9thode de fourniture de logiciels et de licences dans laquelle le logiciel est accessible en ligne par le biais d’un abonnement, plut\u00f4t qu’achet\u00e9 et install\u00e9 sur des ordinateurs individuels. Il y a notamment […]<\/p>\n","protected":false},"author":823,"featured_media":11032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[716],"tags":[],"class_list":{"0":"post-14873","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-evaluations-et-financement-dentreprises"},"yoast_head":"\nComment calculer l'\u00e9valuation d'une entreprise SaaS : ARR, Growth & NRR Explained | MergersCorp M&A International<\/title>\n<meta name=\"description\" content=\"Comment calculer le co\u00fbt d'une soci\u00e9t\u00e9 SaaS priv\u00e9e ? Quel est le co\u00fbt d'une entreprise SaaS ? 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