{"id":15980,"date":"2023-01-22T16:27:32","date_gmt":"2023-01-22T16:27:32","guid":{"rendered":"https:\/\/blog.mergerscorp.com\/?p=15980"},"modified":"2026-04-11T19:11:11","modified_gmt":"2026-04-11T19:11:11","slug":"come-calcolare-una-valutazione-saas-privata","status":"publish","type":"post","link":"https:\/\/blog.mergerscorp.com\/it\/come-calcolare-una-valutazione-saas-privata\/","title":{"rendered":"Come calcolare la valutazione di un’azienda SaaS privata"},"content":{"rendered":"
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Quando si tratta di stimare la valutazione di un’azienda SaaS, ci sono molti elementi da tenere in considerazione. Tradizionalmente, un’azienda SaaS \u00e8 un metodo di fornitura e licenza di software in cui si accede al software online tramite un abbonamento, anzich\u00e9 acquistarlo e installarlo sui singoli computer. <\/p>\n

Ci sono in particolare 4x elementi da tenere in considerazione:<\/p>\n

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  1. Dimensione dell’accordo (ARR \/ ricavi ricorrenti annuali)<\/li>\n
  2. Momentum (tasso di crescita e CAGR)<\/li>\n
  3. Qualit\u00e0 dei prodotti\/servizi (NRR \/ Net Revenue Retention)<\/li>\n
  4. Redditivit\u00e0 (Margine lordo)<\/li>\n<\/ol>\n
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    Elemento #1: ARR o Ricavo Annuale Ricorrente<\/strong><\/h3>\n

    Il ricavo ricorrente annuo (ARR) \u00e8 un elemento che indica l’entit\u00e0 del ricavo ricorrente che l’azienda pu\u00f2 aspettarsi ogni anno in base alla sua base di abbonati. Viene calcolato su base mensile (MRR) o annuale (ARR). <\/p>\n

    Ecco una formula di base per calcolare l’ARR:<\/p>\n

    ARR = (ricavi complessivi da abbonamento + ricavi ricorrenti annuali da altri flussi di ricavi (ad esempio componenti aggiuntivi o aggiornamenti) meno i ricavi persi a causa delle cancellazioni.<\/strong><\/p>\n

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    Elemento #2: Tasso di crescita<\/strong><\/h3>\n

    I tassi di crescita si riferiscono alla variazione percentuale di una specifica variabile in un determinato periodo di tempo. I tassi di crescita possono essere positivi o negativi, a seconda che le dimensioni della variabile aumentino o diminuiscano nel tempo. <\/p>\n<\/div>\n

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    Elemento #3: <\/strong>Ritenzione dei ricavi netti (NRR)
    \n<\/strong><\/h3>\n

    L’NRR (Net Revenue Retention) rappresenta la variazione dei ricavi se non si effettuano vendite aggiuntive.<\/p>\n

    Di seguito la formula di base per calcolare la Ritenzione dei Ricavi Netti:<\/p>\n

    NRR = [ARR all’inizio del periodo + Upgrades – Downgrades – Churn] \/ ARR all’inizio del periodo<\/b><\/p>\n

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    Elemento #4: <\/strong> Margine lordo<\/strong><\/h3>\n

    Il margine lordo equivale alle vendite nette meno il costo del servizio venduto.<\/p>\n

    Di seguito \u00e8 riportata la formula di base per calcolare il Margine Lordo:<\/p>\n

    Margine lordo = [ricavi – costo del servizio venduto] \/ ricavi<\/b><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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    La formula di valutazione SAAS<\/strong><\/h3>\n

    Formula di valutazione SaaS = 10 x ricavi ricorrenti annuali x tasso di crescita x ritenzione dei ricavi netti<\/strong><\/p>\n

    Esempio:<\/em><\/p>\n

    Supponiamo che un’azienda SaaS generi 10 milioni di dollari di ricavi ricorrenti annui e cresca del 70% all’anno con un tasso di ritenzione dei ricavi netti del 110%.<\/em><\/p>\n

    La valutazione \u00e8 di 77 milioni di dollari, un multiplo di 7,7x.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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    Altri fattori che possono essere presi in considerazione quando si calcola una valutazione possono includere:<\/p>\n

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    • Qualit\u00e0 del team di gestione<\/li>\n
    • Valore della propriet\u00e0 intellettuale<\/li>\n
    • Rapporto CAC:LTV<\/li>\n
    • Periodo di ammortamento<\/li>\n
    • Debiti<\/li>\n
    • Clienti GEO<\/li>\n
    • Concentrazione dei clienti<\/li>\n
    • Analisi del mercato<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

      Quando si tratta di stimare la valutazione di un’azienda SaaS, ci sono molti elementi da tenere in considerazione. Tradizionalmente, un’azienda SaaS \u00e8 un metodo di fornitura e licenza di software in cui si accede al software online tramite un abbonamento, anzich\u00e9 acquistarlo e installarlo sui singoli computer. Ci sono in particolare 4x elementi da tenere […]<\/p>\n","protected":false},"author":823,"featured_media":11034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[727],"tags":[],"class_list":{"0":"post-15980","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-valutazioni-e-finanziamenti-aziendali"},"yoast_head":"\nCome calcolare la valutazione delle aziende SaaS: ARR, Crescita e NRR spiegati | MergersCorp M&A International<\/title>\n<meta name=\"description\" content=\"Come calcolare il costo di un'azienda SaaS privata? Qual \u00e8 il costo di un'azienda SaaS? 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