{"id":17209,"date":"2023-01-22T10:14:03","date_gmt":"2023-01-22T10:14:03","guid":{"rendered":"https:\/\/blog.mergerscorp.com\/?p=17209"},"modified":"2026-04-11T19:11:10","modified_gmt":"2026-04-11T19:11:10","slug":"como-calcular-uma-avaliacao-de-saas-privado","status":"publish","type":"post","link":"https:\/\/blog.mergerscorp.com\/pt-br\/como-calcular-uma-avaliacao-de-saas-privado\/","title":{"rendered":"Como calcular uma avalia\u00e7\u00e3o de SaaS privado"},"content":{"rendered":"
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Quando se trata de estimar a avalia\u00e7\u00e3o de uma empresa de SaaS, h\u00e1 muitos elementos que voc\u00ea deve levar em considera\u00e7\u00e3o. Tradicionalmente, um neg\u00f3cio de SaaS \u00e9 um m\u00e9todo de fornecimento e licenciamento de software no qual o software \u00e9 acessado on-line por meio de uma assinatura, em vez de ser comprado e instalado em computadores individuais. <\/p>\n

H\u00e1, em particular, quatro elementos que voc\u00ea deve levar em considera\u00e7\u00e3o:<\/p>\n

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  1. Tamanho do neg\u00f3cio (ARR \/ receita recorrente anual)<\/li>\n
  2. Momentum (taxa de crescimento e CAGR)<\/li>\n
  3. Qualidade dos produtos\/servi\u00e7os (NRR\/reten\u00e7\u00e3o de receita l\u00edquida)<\/li>\n
  4. Rentabilidade (margem bruta)<\/li>\n<\/ol>\n
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    Elemento n\u00ba 1: ARR ou receita recorrente anual<\/strong><\/h3>\n

    A receita recorrente anual (ARR) \u00e9 um elemento que mostra a quantidade de receita recorrente que a empresa pode esperar a cada ano com base em sua base de assinantes. Ela \u00e9 calculada em uma base mensal (MRR) ou por ano (ARR). <\/p>\n

    Aqui est\u00e1 uma f\u00f3rmula b\u00e1sica para calcular o ARR:<\/p>\n

    ARR = (receita geral da assinatura + receita recorrente anual de outros fluxos de receita (por exemplo, complementos ou upgrades) menos a receita perdida com cancelamentos).<\/strong><\/p>\n

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    Elemento n\u00ba 2: Taxa de crescimento<\/strong><\/h3>\n

    As taxas de crescimento referem-se \u00e0 altera\u00e7\u00e3o percentual de uma vari\u00e1vel espec\u00edfica em um per\u00edodo de tempo espec\u00edfico. As taxas de crescimento podem ser positivas ou negativas, dependendo se o tamanho da vari\u00e1vel est\u00e1 aumentando ou diminuindo ao longo do tempo. <\/p>\n<\/div>\n

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    Elemento n\u00ba 3: <\/strong>Reten\u00e7\u00e3o de receita l\u00edquida (NRR)
    \n<\/strong><\/h3>\n

    NRR ou Net Revenue Retention (reten\u00e7\u00e3o de receita l\u00edquida) representa como a receita mudaria se nenhuma venda adicional fosse feita.<\/p>\n

    Abaixo voc\u00ea encontra a f\u00f3rmula b\u00e1sica para calcular a reten\u00e7\u00e3o de receita l\u00edquida:<\/p>\n

    NRR = [ARR no in\u00edcio do per\u00edodo + Upgrades – Downgrades – Churn] \/ ARR no in\u00edcio do per\u00edodo<\/b><\/p>\n

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    Elemento n\u00ba 4: <\/strong> Margem bruta<\/strong><\/h3>\n

    A margem bruta \u00e9 igual \u00e0s vendas l\u00edquidas menos o custo do servi\u00e7o vendido.<\/p>\n

    Abaixo voc\u00ea encontra a f\u00f3rmula b\u00e1sica para calcular a margem bruta:<\/p>\n

    Margem bruta = [Receita – Custo do servi\u00e7o vendido] \/ Receita<\/b><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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    A f\u00f3rmula de avalia\u00e7\u00e3o do SAAS<\/strong><\/h3>\n

    F\u00f3rmula de avalia\u00e7\u00e3o de SaaS = 10 x Receita recorrente anual x Taxa de crescimento x Reten\u00e7\u00e3o de receita l\u00edquida<\/strong><\/p>\n

    Exemplo:<\/em><\/p>\n

    Digamos que uma empresa de SaaS esteja gerando US$ 10 milh\u00f5es em receita recorrente anual e esteja crescendo 70% ao ano com uma taxa de reten\u00e7\u00e3o de receita l\u00edquida de 110%.<\/em><\/p>\n

    A avalia\u00e7\u00e3o \u00e9 de US$ 77 milh\u00f5es, um m\u00faltiplo de 7,7 vezes.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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    Outros fatores que podem ser levados em conta ao calcular uma avalia\u00e7\u00e3o incluem:<\/p>\n

      \n
    • Qualidade da equipe de gerenciamento<\/li>\n
    • Valor da propriedade intelectual<\/li>\n
    • Rela\u00e7\u00e3o CAC:LTV<\/li>\n
    • Per\u00edodo de retorno do investimento<\/li>\n
    • D\u00edvidas<\/li>\n
    • Clientes GEO<\/li>\n
    • Concentra\u00e7\u00e3o de clientes<\/li>\n
    • An\u00e1lises de mercado<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

      Quando se trata de estimar a avalia\u00e7\u00e3o de uma empresa de SaaS, h\u00e1 muitos elementos que voc\u00ea deve levar em considera\u00e7\u00e3o. Tradicionalmente, um neg\u00f3cio de SaaS \u00e9 um m\u00e9todo de fornecimento e licenciamento de software no qual o software \u00e9 acessado on-line por meio de uma assinatura, em vez de ser comprado e instalado em […]<\/p>\n","protected":false},"author":823,"featured_media":11035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[738],"tags":[],"class_list":{"0":"post-17209","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-avaliacoes-e-financiamento-de-empresas"},"yoast_head":"\nComo calcular a avalia\u00e7\u00e3o de empresas de SaaS: ARR, crescimento e NRR explicados | MergersCorp M&A International<\/title>\n<meta name=\"description\" content=\"Como calcular o custo de uma empresa privada de SaaS? Qual \u00e9 o custo de uma empresa de SaaS? 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