{"id":17346,"date":"2021-05-06T09:10:23","date_gmt":"2021-05-06T09:10:23","guid":{"rendered":"https:\/\/blog.mergerscorp.com\/?p=17346"},"modified":"2026-03-25T13:32:58","modified_gmt":"2026-03-25T13:32:58","slug":"qual-e-o-comprador-ideal-para-o-seu-negocio","status":"publish","type":"post","link":"https:\/\/blog.mergerscorp.com\/pt-br\/qual-e-o-comprador-ideal-para-o-seu-negocio\/","title":{"rendered":"Qual \u00e9 o comprador ideal para o seu neg\u00f3cio?"},"content":{"rendered":"<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Ultimately, no matter how highly your company is valued, only the price you can sell it for counts. Your company may have different values \u200b\u200bfor different buyers. Therefore, one of the most important parts of selling a company is finding the buyer who will benefit the most. In this article, we will look at the different types of buyers and how to know which buyer is right for your business.<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Types of buyers<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Buyers may have different reasons for buying a company.<\/span><\/span><\/p>\n<p>A integra\u00e7\u00e3o vertical ocorre quando uma empresa compra a empresa acima ou abaixo dela na cadeia de suprimentos. Freq\u00fcentemente, um cliente compra de seu fornecedor para ter mais controle sobre seus suprimentos e melhor poder de negocia\u00e7\u00e3o sobre outros fornecedores. Um fornecedor tamb\u00e9m poderia comprar uma empresa para ter acesso ao seu cliente. Embora isso n\u00e3o seja t\u00e3o comum, pois geralmente h\u00e1 muitos fornecedores para um cliente.<\/p>\n<p>Alguns compradores desejam entrar em uma \u00e1rea geogr\u00e1fica diferente ou ampliar sua base de clientes e obter uma parcela maior de participa\u00e7\u00e3o de mercado. Uma empresa estrangeira pode querer comprar um neg\u00f3cio estrat\u00e9gico que lhe permita expandir-se para uma \u00e1rea com uma cultura diferente. A partir desta base, poder\u00e3o ent\u00e3o expandir ainda mais os seus neg\u00f3cios, com adapta\u00e7\u00f5es culturais adequadas.<\/p>\n<p>As empresas tamb\u00e9m podem procurar adquirir outras empresas com produtos complementares.<\/p>\n<p>O capital de risco \u00e9 utilizado para investir em setores de alto risco que dever\u00e3o crescer rapidamente. Isso representa a aquisi\u00e7\u00e3o de mais de 30% dos neg\u00f3cios.<\/p>\n<p>O que torna sua empresa atraente para um comprador?<\/p>\n<p>Para perceber o qu\u00e3o atrativa a sua empresa pode ser para um comprador \u00e9 bom fazer algumas an\u00e1lises sobre o seu neg\u00f3cio, a sua posi\u00e7\u00e3o no seu setor e as tend\u00eancias que est\u00e3o em jogo. Existem v\u00e1rias ferramentas anal\u00edticas dispon\u00edveis.<\/p>\n<p>SWOT \u00e9 uma an\u00e1lise que analisa os pontos fortes e fracos de uma empresa e depois as oportunidades e amea\u00e7as que prevalecem no setor em que atua. Diferentes pontos fortes em duas empresas combinadas podem levar a uma grande sinergia. Olhando para as oportunidades e amea\u00e7as, \u00e9 poss\u00edvel ver como a combina\u00e7\u00e3o de neg\u00f3cios pode ajudar a aproveitar essas oportunidades ou a proteger-se contra as amea\u00e7as.<\/p>\n<p>As 5 FOR\u00c7AS DE PORTER analisam os rivais da empresa e sua for\u00e7a, poss\u00edveis entrantes no mercado, fornecedores, clientes e o potencial para produtos substitutos<\/p>\n<p>As empresas podem ser atraentes pelos seguintes motivos:<\/p>\n<p>Se uma empresa n\u00e3o tem grandes concorrentes<br \/>\nSe uma empresa est\u00e1 num setor onde \u00e9 dif\u00edcil a entrada de novas empresas, comprar a empresa \u00e9 uma forma de entrar nesse setor<br \/>\nQuando um setor possui um grande n\u00famero de fornecedores. Isso significa que os custos s\u00e3o mantidos abaixo da concorr\u00eancia.<br \/>\nUma grande base de clientes. Quanto mais clientes houver, maiores ser\u00e3o as chances de aumentar os pre\u00e7os e aumentar a rela\u00e7\u00e3o custo-benef\u00edcio.<br \/>\nUma baixa amea\u00e7a de produtos substitutos, que poderiam acabar com o com\u00e9rcio.<\/p>\n<p>THE BOSTON BOXES coloca as empresas em um dos quatro quadrantes de acordo com sua participa\u00e7\u00e3o e crescimento de mercado. Isso mostra quanto valor seu produto tem agora e no futuro. Os quatro quadrantes s\u00e3o:<\/p>\n<p>Estrelas, que possuem alta participa\u00e7\u00e3o de mercado e alto crescimento de mercado. Estas ir\u00e3o procurar outras empresas, para que possam continuar a crescer.<\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Dairy cows that have a high market share but low market growth will seek to acquire other companies to maintain their position.<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Question marks, which have a low market share but high market growth, are quite volatile and will seek companies that provide them with that stability.<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Dogs, which have a low market share and low market growth, typically seek to be sold.<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">One of the main strategies used in Boston Boxes is that of cash cows investing in question marks so that they can increase their relative share. This model emerged at a time when market conditions were more stable, so caution is needed when considering it at face value.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ultimately, no matter how highly your company is valued, only the price you can sell it for counts. Your company may have different values \u200b\u200bfor different buyers. Therefore, one of the most important parts of selling a company is finding the buyer who will benefit the most. In this article, we will look at the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":14435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[737],"tags":[],"class_list":{"0":"post-17346","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fusoes-e-aquisicoes-de-negocios"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Encontrando o comprador ideal para sua empresa | MergersCorp M&amp;A International<\/title>\n<meta name=\"description\" content=\"Qual \u00e9 o comprador ideal para a sua empresa? 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